Privacy Policy

We at GHIRARDELLI respect your right to privacy. Our main principles include:

    We will protect your privacy while providing you a personalized experience.

    Personal data is collected for specific purposes based on your consent or on a legitimate interest when you interact with our brand.

    You have the right to be informed about and to access your personal data at any time you like and may request correction or deletion.

    We do not sell your personal data. However, if need be and if mentioned or agreed by you, we may share your data with group companies, brand licensees, partners and other service providers via which their own privacy notice may apply.

    We ensure that we will take all reasonable steps in order to protect your data from misuse and ensure its security.

  2. We appreciate you visiting and using our websites, our online shops, our applications and our social media pages (collectively call the “Sites”). We trust you will enjoy learning more about GHIRARDELLI, the story of our brand, our products, and our services.

    This Privacy Notice explains how and for what purposes we use the information collected about you through our Sites, our offline programs, your visits to our retail stores or our festive events.


    We here at GHIRARDELLI respect your right to privacy when you use our Sites or when you interact with us in our stores or events. By using our Sites or by providing personal data, you in turn accept the practices described in this Privacy Notice. If you do not agree to this Privacy Notice, we suggest you refrain from using or visiting our Sites or providing personal data.

    GHIRARDELLI reserves the right to make changes to this Privacy Notice at any time, so make sure you review it regularly. The changes will be effective when posted on this Website and we will provide you reasonable notice of any material change.


    We will only collect, use or disclose your personal information where it is fair and lawful to do so. In most cases, we will request your consent explicitly but, in some cases, we will deduce consent from your actions and behaviors. In addition, we will process your data for legal purposes or based on our legitimate interest.

    We will ask you to provide additional consent if we need to use your personal information for purposes not covered by this Privacy Notice. You are not obliged to give such consent but if you decide not to, your access to some activities may be limited.

  4. Personal Data

    This Privacy notice applies to personal data that GHIRARDELLI collects from individuals or entities via a number of sources (for example: websites, online shops, mobile apps, social networking sites, events, or consumer engagement services) and, in some instances, from third parties.

    Types of Data Collected

    GHIRARDELLI only collects personal data necessary for a specific purpose. We collect the following personal data:

    Personal data you share with us directly

    We collect personal data when you request information about us, purchase our products, register for a content, or use an application of our company. You will be informed what kind of data is mandatory and what kind of data may be provided by you on a voluntary basis. The types of personal data include:

    o Personal contact information such as name, address, email, phone number, pictures and demographic information, including age, gender, household status.

    o Account login information if you open an account with us or your details when you fill out a survey (name, email address, login ID, username, password and security question).

    o Payment information, such as name, credit card number expiration date, billing address.

    o User-generated content, including any content (e.g. photos, videos and personal stories) that you create and share by uploading it to our Sites.

    o Employment information such as your resume and references.

    Information collected automatically when you interact with our Sites

    We also use cookies and other tracking technology which collect certain kinds of information when you interact with our websites and apps, such as IP addresses, browsing preferences and pages you have viewed, as well as information about your navigation experience. You can read more in our Cookie Notice.

    We collect personal data form third party social networking sites (such as the “Like” functionality on Facebook, the “Follow” functionality on Twitter or through YouTube functionalities) through so-called social plug-ins. The purpose of the data collection and the further processing and use of the data by the providers on their pages as well as the rights to and your preferences in-platform of the protection of your privacy can be found in the data protection references of the respective providers. If you do not want the third party social networking site to allocate data collected through our sites to your account with this social network, you must log out of the respective social networking site before visiting our Sites.

    Information we collect form other services

    We collect information about you from other sources including:

    o Affiliates of GHIRARDELLI

    o Promotional partners and other companies (subject to their privacy policies and applicable law)

    o Payment processors to protect all our customers against potential fraud

    o Third party data aggregators (e.g. google), and:

    o Public sources, such as publicly-available sources such as open government databases or other data in the public domain.

    o Collected information can include name, address, age, shopping habits, preferences and interests, online advertising, publicly available information such as user-generated content, blogs and postings, as permitted by law.

  6. GHIRARDELLI collects and uses personal data for a range of purposes. You can object to each of this data processing at any time (contact details below). Your data is collected for the following purposes:

    To allow you to create and access your user account included any loyalty program associated with your account.

    To process and ship your orders and purchases

    To develop consumer engagement and provide you a tailored consumer service, such as:

    o To send you information, products or samples that you have requested

    o To contact you in relation with your queries, complaints or comments, via email, letter telephone or online chat features.

    o To get you more actively engaged with our products and services by publishing your content as examples.

    To use it for contests or promotions you have entered or loyalty programs you are affiliated with, such as:

    o To administrate contests or promotions.

    o To publish the contact details of the winners [so-called “request or contract legal basis.

    o To allow you to participate in our loyalty program and interact with us within the program. Or based on your consent.

    To contact you for marketing purposes, including direct marketing and social features within social networks, such as:

    o To send you our newsletters, if you have subscribed to such a service.

    o To suggest products or services which we think may be of interest to you.

    o To offer you the opportunity to take part in competitions or promotions.

    o To contact you via mobile message service if you have subscribed to such services. If done via a partner, we will communicate its name to you.

    To improve our Sites and/or to combine with information we receive from others in order to help understand your needs and offer you with better service, including customizing sites and products for you and serving you interest-based advertising, such as:

    o To evaluate the use of our Sites, using data such as information about account login, computer usage, and/or previous website usage.

    o To evaluate the use of our Sites with tracking tools. Find out more in our Cookie Notice.

    o To improve our products and services using demographic information, consumer profiling and consumer feedback.

    o To analyze the effectiveness of our advertisement and promotions, via cookies or tracking technologies.

    o To personalize your website experience based on targeted advertising.

    To offer you social features via community forums, tell-a-friend program or social networking features such as Facebook Connect.

    To process your job application for employment and possibly to determine whether you would be suitable for other positions available with our company.

    For internal governance, security and case management, such as:

    o To maintain the day-to-day operation, the maintenance and the security of GHIRARDELLI Sites.

    o To conduct demographic studies or audits.

    o To contact you for consumer research.

    o To manage risks, disputes and records.

    o To comply with legal and regulatory requirements.

  8. GHIRARDELLI does not share your personal information with any third party that intends to use it for direct marketing purposes, unless you have provided specific consent in relation to this. We disclose your personal data to the following categories of recipients:

    o Our affiliates and any company of the LINDT & SPRUNGLI group

    o Commercial partners, such as brand licensees or co-organizers of a promotion

    o Service providers to provide services on behalf of GHIRARDELLI

    o Authorities for legal reasons and potential buyers to carry a specific transaction.

    Find out more about the recipient:

    Affiliates, Group companies and brand licensees include:

    o A company receiving a question and transferring it to another company entitles to respond.

    o A company sharing a job application should it be addressed to another company.

    o A company transferring an account opened on its company site to another company site if so requested by you.

    Commercial partners include

    o Entities participating to a joint promotion or a loyalty program and wishing you to send you information if you have consented to it. Both GHIRARDELLI and the partner might be joint controllers of your personal data. The privacy notice of such partner will apply to the processing of your personal information by the partner.

    o At your request, and provided we are under no legal obligation to keep it, we shall delete or anonymize your personal data from the Sites. However, you should note that your personal data may still be available in the partner’s own databases if transmitted prior to us receiving your request.


    Service providers include

    o Advertising, media and marketing agencies delivery and analyzing our campaigns.

    o Postal and logistic companies delivering a product you have ordered.

    o Data processing entities acting upon instructions of GHIRARDELLI, such as recruitment agencies, hosting or security providers.

    o Web analytics tools providers.

    Authorities Include

    o Governmental or law enforcement authorities requesting us to disclose the information based on applicable law.

    If we propose social plugins or if you connect your Account to your accounts on third party platforms like Facebook, we can collect and process account related information. If you connect with Facebook, your Facebook identity name, email, location, friends likes and profile picture will be stored and is used to connect your Facebook account to provide certain functionality on the sites. The third-party platform’s use of information collected from you (or as authorized by you) is governed by its own privacy notice and your settings on the service. For further information please check the privacy notice of the respective social network.

  10. GHIRARDELLI takes all reasonable technical and organizational measures to protect the personal data we hold against loss, unauthorized access or disclosure and against other misuse. Personal data will not be sold, shared or otherwise disclosed or transferred to any other third parties except as provided in the Privacy Notice.

    We keep your personal data for as long as necessary for the given purpose, such as to send you our newsletter and other marketing communication, answer questions, resolve problems or provide improved and new services, or for legal requirements. We are allowed to retain the data for a reasonable time after you stop using our services. After a certain period, we will destroy or delete it in a secure manner, if there is no legal obligation to retain the information for a longer period. In particular, we only store personal information for the following duration:

    o To carry out services that you requested or to which you have given your consent to the extent specific above;

    o To use tracking advertising and analysis services with the scope of our legitimate interest.

  12. How you can access your personal data and seek its correction

    o You may request access to your personal data we hold by contacting You have the right to tell us if you would like to correct, update or delete your personal data in our records. You also have the right to reclaim from us the data you have given us. In order to assist us in dealing with your request, please provide your full name and details. For this purpose, we may require a copy of an identification document at our discretion.

    o If your personal data is processed on the legal ground of legitimate interests you have the right to object processing. If the processing is based on your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

    o You can opt-out at any time from marketing communications, including targeted advertising messages, by choosing to ‘opt-out’ of marketing preferences or by contacting us at You can also limit the use of tracking technologies (such as cookies for which you can set your browser to warn you before accepting them, or you can simply set it to refuse them).

    o If you have an account with GHIRARDELLI, you can use the corresponding option to change your opt-in/opt-out preferences.

    How to contact us

    GHIRARDELLI, 1111 139th avenue, San Leandro, CA 94578, registered in California, is operating this website and the Sites referring to this Privacy Notice.

    Should you be concerned about a possible interference with your privacy or misuse of your personal data by us, or if you have any questions or comments, you can contact via our online form: or write to us using the address mentioned above.