Chocolate Tasting: Look!
APPEARANCE. We eat with our eyes. Appearance is part of the initial pleasure and attraction of chocolate, but not itself a measure of quality. The color of chocolate varies. It may be ivory, golden, shades of copper brown, deep reddish, or charcoal brown depending on the type of chocolate, the percentage of cacao in the chocolate, the presence and quantity of milk or cream, and the source of the beans from which the chocolate was made.
An attractive gloss on the surface of chocolate with a tight, fine grain and even-colored showing at cut or broken edges indicates that the chocolate was well-tempered, and properly cooled and stored. Scuffed or scraped samples are not necessarily of poor quality, but they are less pleasing to the eye.