About Ghirardelli

Rich Heritage, Innovative Future

The Ghirardelli Chocolate Company is a manufacturer and marketer of premium chocolate products.

Incorporated in 1852 and in continuous operation since then, Ghirardelli has the richest heritage of any American chocolate company. Ghirardelli continues to honor its heritage to this day.

High Quality, Rich Products

Ghirardelli is one of the few companies in America that controls the entire chocolate manufacturing process, from cocoa bean to finished product.

This control over the manufacturing process, combined with Ghirardelli's proprietary bean blend and unique methods of roasting and processing, ensures that you are rewarded with the highest quality and richest products.

Learn more about the Ghirardelli Difference.

From Ghirardely & Girard to Ghirardelli

The correct spelling and pronunciation of the Italian name "Ghirardelli" has long stumped even the most avid consumers of Ghirardelli Chocolate.

Domingo Ghirardelli, the founder of Ghirardelli Chocolate Company, must have resigned himself to the fact that only by a miracle was anybody going to get his name right: the original name of the chocolate company when it opened for business in 1852 was "Ghirardely & Girard."

The spelling of the name Ghirardelli may have been an early attempt to indicate the correct pronunciation.

Throughout its early history, the company has had to cope with all this and even incorporated it into early packaging labels and advertising campaigns.

For many years, a bright colored parrot and the words, "Say Gear-ar-delly," (a phonetic spelling of the name) were used to help solve the pronunciation problem. The strategy proved to be very successful.

Pioneering Spirit

During the California Gold rush in the mid-1800s, Domingo Ghirardelli shrewdly discovered that the exhausted miners in from the fields were starved for luxuries and needed something to spend their gold dust on.

To capitalize on this opportunity, he stocked chocolate delicacies to ensure that they solicited his shop.

Since that time over 160 years ago, Ghirardelli continues to manufacture and market premium "chocolate delicacies" in the spirit and heritage of its founder. In addition, Ghirardelli is one of the few original and continuously operating businesses in California.

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Powerful Advertising

Ghirardelli was one of the first American manufacturers to fully understand and use the power of advertising and promotion.

During the late 1800's, Ghirardelli hired the best available artists and advertising experts to saturate the West with the Ghirardelli name and logo.

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A Household Staple

As a result, Ghirardelli's chocolate products were marketed to a nation of homemakers and became a household staple.

Today, these advertising images can be seen on the walls of Ghirardelli Ice Cream and Chocolate Shops across the country.